The California cannabis industry is built on community, collaboration, and connection — and there’s no better place to see that all come together than Hall of Flowers Santa Rosa 2025. This year’s trade show lands September 10–11, 2025, once again taking over the Sonoma County Fairgrounds in the heart of wine country.
For those of us who live and breathe this plant, Hall of Flowers has always been more than just an event. It’s where brands launch new products, retailers lock in shelf space, and conversations spark the next wave of cannabis innovation. If you’re in the industry and you’re not at Santa Rosa, you’re missing out.
What Is Hall of Flowers Santa Rosa 2025?
Hall of Flowers is California’s most exclusive industry-only cannabis trade show, built to connect licensed operators, dispensary buyers, distributors, brand reps, and industry pros. This isn’t a consumer festival or influencer playground — it’s strictly for the people who actually move the plant.
Across two packed days, the show brings together hundreds of cannabis companies and thousands of verified attendees for an unmatched combination of product discovery, sampling, education, and deal-making.
Event Details: Dates, Location & Ticket Options
- Dates: Wednesday, September 10 & Thursday, September 11, 2025
- Venue: Sonoma County Fairgrounds, Santa Rosa, CA
- Time: Doors open at 10 AM, event closes at 5 PM daily
Tickets are broken down into two tiers:
- Industry Ticket ($595) – Full access for both days (application required)
- Day 2 Ticket ($395) – Limited access on the second day
Retail buyers with verified licenses often qualify for free entry, making this a huge opportunity for shop owners and purchasers looking to expand their menus.
Who Will Attend Hall of Flowers Santa Rosa 2025?
The floor is built for retailers, distributors, licensed brands, and investors. Everyone you’d want to connect with in cannabis is walking the same floor, shaking hands, and sampling the same products.
It’s common to see retail buyers from every corner of California, MSOs looking for their next play, and independent craft brands chasing their first big retail deal. On top of that, you’ll find packaging experts, tech platforms, nutrient companies, and marketing leaders all using Hall of Flowers as their hub to collaborate.
AXIS Club, Breeders Village & BLUEPRINT
One of the things that makes Hall of Flowers Santa Rosa 2025 stand out is its curated experiences. 2025 brings back three of the most talked-about programs:
- AXIS Club: A private executive lounge built for C-suite leaders and high-level networking. Deals get inked here.
- Breeders Village: A showcase for genetics, seeds, and cultivation innovations. Guided tours give retailers and growers a deeper look into what’s next in strain development.
- BLUEPRINT: A forward-thinking zone where cannabis intersects with tech, packaging, nutrients, and cross-industry innovation. If you want to see where the culture meets commerce, this is the spot.
Why Santa Rosa & Sonoma County Are Perfect for Cannabis
There’s something poetic about Hall of Flowers Santa Rosa 2025 happening in wine country. Sonoma has a legacy of farming, craft, and hospitality, and the cannabis industry fits right in. The Sonoma County Fairgrounds is big enough to handle the industry rush, but intimate enough that you can still bump into the right person at the right time.
Plus, being in Santa Rosa means you’re surrounded by local eats, wineries, and culture — perfect for mixing business with a little downtime.
Networking, Sampling & Business Opportunities
At the end of the day, Hall of Flowers Santa Rosa 2025 will be about face-to-face connections. You’ll walk through aisles lined with the best cannabis brands in the country, sample flower, concentrates, edibles, and drinks, then step outside into consumption areas to try them in real time.
For buyers, it’s the easiest way to stock your shelves with what’s trending. For brands, it’s the chance to get your products into the right hands without sending out endless cold emails. Every handshake, dab, or conversation could be the start of a long-term partnership.
How to Prepare for Hall of Flowers
If you’re planning to attend, here’s what you need dialed in:
- Book your passes early – Applications for industry tickets can take time to process.
- Schedule meetings ahead of time – Don’t rely on running into people; set up calls and calendar invites.
- Bring samples, one-sheets, and merch – You want people to remember you after they leave the floor.
- Follow up fast – Deals don’t close themselves. Make sure you’re emailing and calling within 48 hours.
Where to Stay & Eat in Santa Rosa
Santa Rosa and the surrounding area have plenty of hotels, boutique stays, and Airbnbs. Many attendees stay within 10 minutes of the fairgrounds to maximize networking time.
For food, expect long lines during the show. Plan ahead and hit up local favorites if you can.
Hall of Flowers Santa Rosa 2025 (Sept 10–11) is where the future of cannabis business takes shape.
Respect My Region will be on the ground covering the brands, the culture, and the connections that matter most. Stay tapped in.
