With key shopping events like Green Wednesday, Black Friday, Small Business Saturday, Support Artists Sunday, and Cyber Monday on the horizon, Seedless Media provides dispensaries and delivery services with actionable strategies to create impactful promotions and connect with customers.
Seedless Media, the cannabis industry’s leading full-service marketing agency specializing in SEO, programmatic ads, Google Ad Campaigns, cannabis text messaging, email, and social media, is thrilled to share its guide to maximizing revenue during the critical Q4 holiday season.
Steve Knapp, CEO of Seedless Media, emphasizes the importance of preparation:
“Cannabis retailers can’t afford to sit out the holiday rush. These major shopping events present unique opportunities to not only increase revenue but also build stronger connections with customers. By planning tailored promotions and using data-driven insights, dispensaries and delivery services can stand out and capture their share of the holiday market. Green Wednesday and Black Friday are two of the biggest cannabis holidays every year. ”
Top Recommendations for Holiday Promotions and Deals:
Green Wednesday (November 27):
Focus on early-bird promotions and limited-time discounts to kick off the holiday shopping week. Offer bundle deals on popular products and emphasize convenience for customers preparing for Thanksgiving gatherings.
Black Friday (November 29):
Compete with mainstream retailers by launching doorbuster deals and exclusive one-day-only discounts. Highlight premium products and accessories to attract gift-giving customers.
Small Business Saturday (November 30):
Showcase your business’s local roots by running community-focused promotions. Offer special discounts for local customers and partner with nearby businesses to create cross-promotional campaigns.
Support Artists Sunday (December 1):
Collaborate with local artists to create limited-edition packaging or product bundles. Promote your support for the community to appeal to values-driven consumers.
Cyber Monday (December 2):
Shift focus to online sales by offering free delivery, discounted shipping, or exclusive deals for online orders. Use email and text message marketing to drive traffic to your website or app.
The Power of Data-Driven Promotions
Seedless Media’s approach combines advanced analytics with creative marketing strategies to ensure dispensaries and delivery services maximize their reach and engagement during the holiday season. By leveraging customer data, retailers can offer personalized deals and promotions that resonate with their audience.
“Data is the foundation of any successful holiday marketing campaign,” said Seedless Media CEO Steve Knapp. “Retailers must understand their customers’ shopping habits, preferences, and motivations to craft offers that drive both sales and loyalty. Aligning your holiday promotions with customer behavior is key to staying ahead in this competitive industry. You’ve got to find a way to participate at a ”
Key Tools to Boost Green Wednesday + Other Holiday Sales:
- Geo-targeted Ads: Reach local customers searching for cannabis products during holiday shopping events.
- SEO Optimization: Ensure your business ranks high in local and product-related searches to capture high-intent buyers.
- Email and Text Campaigns: Send reminders and exclusive offers directly to your customer base to drive engagement and sales.
- Loyalty Programs: Reward repeat customers with special discounts or early access to holiday promotions.
Ready to Plan Your Holiday Promotions?
Seedless Media is here to help cannabis retailers and delivery services design and execute winning strategies for the holiday season.
To learn more, contact Steve Knapp at steve@Seedless.media.
About Seedless Media
Seedless Media is a full-service marketing agency specializing in cannabis SEO, advertising, and customer engagement. With a focus on helping dispensaries and delivery services grow, Seedless Media delivers tailored marketing solutions to drive new revenue. Learn more at Seedless.Media.
