In less than a year, a team of under 10 went from underdogs to front-runners, building a lane in the tincture category that’s now impossible to ignore. Massachusetts cannabis has no shortage of brands trying to make noise, but few are doing it like Good Vibes. They didn’t just come into the market with another gummy or another tincture — they flipped the script. By turning a cannabis tincture into liquid gummies with nostalgic flavors, and creating the cannabis industry’s first glow-in-the-dark cannabis tincture, Good Vibes has brought new life to a category most people had already written off.
Good Vibes is building moments with custom releases. Their Pride month drop did a shout out to Provincetown and now their Halloween drop launches in Salem with glowing tinctures and apple pie flavors. They’ve turned seasonal energy into a brand identity.
The question in Massachusetts isn’t if Good Vibes will show up — it’s what are they dropping next.
Good Vibes Built on Nostalgia, Backed by Flavor
The brand’s whole lane is built on nostalgia. Think about those flavors you grew up on — desserts, candies, comfort food — now imagine them in cannabis form. That’s the energy Good Vibes brings to dispensary shelves. They didn’t just refresh an old category, they made it exciting for the first time ever.
One thing about Good Vibes — they know how to own a season.
They’re building rituals people look forward to, almost like sneaker drops.
You don’t just buy a product; you’re waiting to see what they’re doing for Halloween, Christmas, Pride, Valentines, or summer.
The Pride Vibes launch earlier this year hit heavy.
Led by an LGBTQ+ creative, it gave props to Provincetown and dropped with energy that resonated across the state. It wasn’t just a rainbow label, it was an actual campaign that felt authentic and real.
Now we have Halloween coming up.
What is Good Vibes releasing next?
Glowing tinctures (literally, the only ones glowing on the market), spooky merch, and an apple pie seasonal tincture made with real cinnamon. The team has plans to pop up in Salem with limited-edition swag, tapping straight into Massachusetts Halloween culture.
The lineup speaks for itself — Orange Creamsicle GVX 1,000mg, Pride Vibes for the summer, and the fan-favorite Apple Pie liquid gummy made with real cinnamon.
Only 500 bottles are hitting shelves across Massachusetts, with Seagrass in Salem carrying an exclusive run while supplies last.
That’s how you take a brand local and make it part of the right scene.
If you’ve been wondering who’s really bringing good vibes to Massachusetts cannabis, this “tincture brand” is one to seriously watch.
