Flower Expo Massachusetts is one of the nation’s premier B2B cannabis trade shows. At this particular expo, brands and buyers come together in Western Massachusetts to display products, build relationships, and place orders. The event is 100% about supporting the cannabis industry by creating an efficient, high-vibe event that is dedicated to supporting sales and business relationships.
The company’s 2024 events, which include Massachusetts on June 5-6 and Michigan on August 7-8, will draw out some of the highest profile names in cannabis.
When: June 5-6, 2024 (10am – 5pm)
Where: Franklin County Fairgrounds, Greenfield, MA
Flower Expo Massachusetts 2024
Flower Expo Massachusetts is set to host more than 150 brands including Cresco Labs, PAX, Fernway, Select, Green Thumb Industries, Holistic Industries, Kanha, Nova Farms, and MariMed.
Also set to attend are the purchasing groups from more than 250 Massachusetts retailers, such as Theory Wellness, Rev Clinics, Bud’s Goods & Provisions, Insa, Garden Remedies, and Resinate.
For the Michigan event’s inaugural year, brands such as Bloom, NOBO, Cloud Cover, Glorious Cannabis, Lion Labs, and Pro Gro are set to exhibit, with top retailers Lume Cannabis, High Profile, Joyology, GAGE, Exclusive, and many others scheduled to attend.
The success of Flower Expo lies in its unique approach to business events. While the show curates the perfect cast of attendees made up of top brands and retail decision makers, its focus on creating an authentic cannabis event with consumption and sampling sets it apart from the field.
“What’s a cannabis event without the cannabis?” said Kai Brady, Flower Expo’s Director of Business Development. Flower Expo’s fixation on top brands and vetted buyers creates the most ideal sales and marketing opportunity for budding brands to expose purchasing decision makers to their products, packaging, brand values, team members, and culture.
“It’s like the biggest farmer’s market you’ve ever been to,” Bello said, “And it’s incredibly important in any industry to procure products with a focus on the consumer — who they are, and what they like.”
The company’s 2023 Flower Expo Massachusetts event, which brought out upwards of 70% of the state’s dispensaries and over 150 of the hottest brands, plans to continue its expansion to offer a superior platform to cannabis brands around the country.
RMR attended last year’s very first Flower Expo event and conducted numerous interviews with some of the most respected individuals in all of Mass. In addition to Meg Sanders CEO and Founder of Canna Provisions, RMR’s Mitch Pfeifer spoke to 10 others at the event, giving people the opportunity to share their perspective on where the market is, what some of the issues and pain-points are, and what they’re doing to succeed.
One of my favorite convos was with Jill Carreiro from Orange Photonics. With Jill, it’s always a good time getting to learn about their portable testing devices and how they’re being used in cannabis.
Stay tuned for more interviews and our official Respect My Region coverage from this year’s event! Big s/o to our Flower Expo 2023 sponsor, Treez, for working with our team.
