In the ever-evolving landscape of e-commerce, entrepreneurs constantly seek innovative opportunities to make a lasting impact. David Charles, a seasoned growth marketer and serial entrepreneur, is channeling his passion and knowledge with a new venture — the cannabis industry. The Co-Founder and CEO of MOOD, David has transformed a vision into reality, offering legal, high-quality Hemp products designed to cater to your mood.
David’s foray into the world of marketing began as a media buyer at MuteSix, a renowned social media marketing agency in Los Angeles, as the company’s 14th employee. This pivotal moment defined his career, commencing his digital marketing and entrepreneurial journey. His tenure at MuteSix honed his marketing skills and prepared him for the challenges that lay ahead.
Following his time at MuteSix, David embarked on a series of entrepreneurial e-commerce ventures spanning various industries. He explored human pheromones, ventured into the realm of nutraceuticals, and eventually made an entry into the burgeoning field of telehealth. His diverse experiences equipped him with the knowledge and expertise needed to navigate the dynamic, ever-changing e-commerce landscape.
In April 2022, David was presented with a unique opportunity by his friend and marketing colleague, Jake Antifaev. Jake’s idea was to launch an online dispensary, a venture that excited David due to its potential for scaling and growth. By August of that same year, MOOD was officially unveiled.
MOOD (hellomood.co) makes legal, high-quality hemp-derived THC products available to the masses, tailored to set your mood. The product line includes flowers, pre-rolls, concentrates, edibles, and vapes produced on small family farms and delivered to your doorstep. Products are federally legal under the 2018 Farm Bill, which limits hemp to 0.3% Delta-9 THC on dry weight. Orders can be shipped nationwide, where they are provincially accepted.
MOOD is a play on words, capturing both the way cannabis affects one’s mood and their mission to sell it based on its effects rather than complicated scientific terminology. They use a process called interpening to analyze lab results and distill each product into the specific “mood” it’s likely to steer consumers towards. “We wanted to capture the essence of how different strains make you feel, but in a way that’s easy for regular people to understand,” stated David Charles.
MOOD has experienced exponential growth over the last year, serving over 300,000 customers. A key reason it has become one of the fastest growing e-commerce businesses in the world, is its customer-centric approach. With environmental responsibility and sustainability becoming increasingly important to consumers, MOOD prioritizes minimizing their environmental impact, opting for eco-friendly packaging and sustainable cultivation practices over other common practices. This approach not only aligns with ethical and eco-conscious consumers but also sets a precedent for responsible business practices in the cannabis industry.
