NBA icon and entrepreneur Carmelo Anthony, alongside cannabis operators Jesce Horton and Brandon Drew Jordan Pierce, is embarking on a groundbreaking journey that transcends the boundaries of sports and ventures deep into the heart of authentic cannabis culture. Their brainchild cannabis brand STAYME70, and cannabis agency, Grand National, aren’t just another brand and agency. They symbolize the next iconic sports cannabis brand and a powerhouse agency designed to uplift cannabis companies that share their commitment to culture, cultivation, and community.
This dynamic trio is set to revolutionize the culture of sports, cannabis, and business, blending Anthony’s business acumen, Horton’s unparalleled cannabis expertise, and Pierce’s marketing genius to equip brands with the tools they need to thrive.
Carmelo, known for his relentless pursuit of excellence on and off the basketball court, is channeling his entrepreneurial spirit into STAYME70 and Grand National. “I’m thrilled to collaborate with Jesce and Brandon to create a platform for cannabis brands to expand their reach,” Anthony stated. “Grand National embodies our vision of empowerment and innovation. Through this venture, we aim not only to reshape the cannabis landscape but also to champion diversity and inclusion within the industry, driving forward both community and culture.”
A Triumphant Collaboration: Carmelo Anthony , Craft Cannabis, and Community
“Grand National addresses critical issues in our industry by prioritizing competitive differentiation,” Horton explained. “By providing a platform for expansion to authentic brands, we give our partners a real competitive edge.”
Horton’s resume speaks volumes. As the founder of the Minority Cannabis Business Association (MCBA) and CEO of Ben’s Best, he has been at the forefront of initiatives aimed at rectifying the injustices of the war on drugs, particularly its disproportionate impact on marginalized communities. His dedication to social impact is evident in every project he undertakes.
Crafting Authentic Narratives: A Legacy of Innovation
Pierce, renowned for his creative prowess, has crafted campaigns that resonate across cultures and generations. From collaborating with sports icons like LeBron James and Kobe Bryant to directing commercials for global brands, his work has garnered accolades worldwide. His commitment to authenticity and cultural relevance shines through in every endeavor.
Grand National’s inaugural project, STAYME7O, epitomizes their ethos. Led by Anthony himself, this venture offers meticulously crafted cannabis cultivars designed to promote mindfulness and well-being.
“STAYME7O is more than a product; it’s a lifestyle—a commitment to staying grounded,” Melo explained. “With this launch, we’ve curated a selection of cultivars that embody that ethos. Whether you’re seeking relaxation, focus, or healing, STAYME7O Cannabis is here to support your journey.”
Despite strides in legalization, minority ownership in the cannabis industry remains disproportionately low. Grand National is committed to changing that narrative. As one of the few Native-owned and Black-owned dispensaries in Oregon, Natural Wonders and Green Muse will be among the first to carry STAYME7O Cannabis. This partnership exemplifies Grand National’s dedication to fostering diversity and inclusion.
Melo, Jesce Horton, and Brandon Drew Jordan Pierce are not merely launching an agency; they’re spearheading a movement. With Grand National, they aim to elevate cannabis culture, empower authentic brands, and champion diversity and inclusion. As the industry evolves, their vision serves as a guiding light, illuminating a path towards a more equitable and enlightened future.
Stay tuned for more RMR updates on Carmelo Anthony’s cannabis projects.
