Keeping your cannabis customers engaged can be tough, especially with strict SMS marketing restrictions. With so many choices available to consumers, maintaining loyalty often feels like an uphill battle. In fact, according to Brightfield Group research shows that cannabis consumers are exposed to more brands than ever before, making it crucial to find ways to stay top of mind.
Many brands find it hard to cut through the noise and stay top of mind but it is critical to your long-term success.
If your brand fades into the background, customers will quickly turn to competitors.
So, how do you stand out?
One of the best ways, besides using Respect My Region, is personalized text messaging, especially through SMS and MMS marketing. Every message is an opportunity to connect, engage, and inspire action, making it easier to turn one-time buyers into loyal advocates for your business.
The SMS Marketing Stats Don’t Lie
Imagine sending a message and knowing that within minutes, your customers are reading it, feeling personally connected to your brand, and ready to take action. SMS is a direct and immediate communication channel with much higher open rates than email.
With personalized flash sales, limited-time offers, reminders, and updates, SMS has the stats and potential to drive traffic more effectively than email or social media. The result? More foot traffic, more clicks, and more sales, as long as you do it compliantly.
SMS open rates can be as high as 98%, with 90% of texts being read within the first three minutes.
In contrast, email open rates typically hover around 20%.
According to a study by SimpleTexting, businesses using SMS marketing see a 25% higher conversion rate compared to those that don’t. With 75% of customers preferring to receive promotional content via text, SMS is a must-have for driving engagement and sales growth.
How SMS Marketing Can Make A Difference
Seedless Media understands the intricacies of engaging your audience in a meaningful and personal way. Their clients CannaAid and Laughing Lion Herbs achieved a 98% delivery rate on their text blasts which eventually led to more text message opt-ins and sales.
By automating SMS while maintaining the personal touch that drives action, they ensure your customers remain invested in your brand. With expert segmentation and targeting, you can send personalized messages that resonate and encourage action.
When executed properly, SMS becomes an extension of your brand’s voice, creating stronger customer loyalty and increasing sales. It can also help solve issues and answer customer questions in a time-saving and efficient manner.
For example, you can send personalized messages to customers based on their past purchases or remind them about upcoming promotions, creating a more tailored experience that encourages repeat business. This means more repeat business and deeper customer relationships, which ultimately lead to higher sales.
Personalization Meets Automation
What makes SMS so effective is not just its immediacy but its ability to feel personal. Customers want to feel like more than just a number on a list. Personalized messaging, such as special offers tailored to past purchases or reminders about flash sales, helps create that personal connection.
At Seedless Media, they believe that building meaningful relationships with your customers requires more than just automation. They can help you craft an SMS strategy that balances automation and the desire to maintain a certain style of branding with a personal touch.
You’ll save time with pre-made templates while avoiding message fatigue and keeping conversion rates high through thoughtful segmentation and messaging, meaning a more engaged audience.
They handle everything from message creation to campaign automation, ensuring your SMS campaigns align with your overall marketing strategy. They’ll also ensure compliance with local regulations, including opt-in requirements, to keep your business running smoothly and legally.
With Seedless Media, you get full-service SMS marketing from message creation to campaign automation. They ensure your campaigns align with your marketing goals and comply with local regulations, so you can focus on running your business. As they track success by looking at response rates, conversion rates, and repeat purchases, you know exactly how SMS is boosting your business.
Building Customer Loyalty and Boosting Sales
Seedless Media clients have seen exceptional results with the company’s SMS marketing strategies. For instance, CannaAid experienced a significant increase in text message opt-ins and sales, thanks to highly personalized campaigns. Laughing Lion Herbs also benefited from a 98% deliverability rate, which led to increased customer engagement and repeat business.
In a world where attention spans are short and competition is fierce, SMS marketing offers a direct line to your customers. It’s about sending the right messages. With SM’s services, you can build a customer retention strategy that keeps your audience engaged, builds meaningful relationships, and ultimately drives sales.
