I can’t tell you how times I’ve heard that weed sells itself. I can tell you that isn’t a good way to conduct business in 2019. Whether you run a laundry mat or a Fortune 500 company, it needs an online presence to separate itself. The cannabis industry’s shelves are over-saturated with product. Investing in quality blog content can give consumers another reason to choose your brand over another.
Blogs Help Cultivate an Online Presence
Building an online presence is a multilayered process. Starting Instagram, Twitter, and Facebook accounts are one layer of an online presence. However, just using those avenues leaves all of your content in the hands of private companies who don’t have a kind history dealing with cannabis brands. Hosting blogs on your website is an easy way to tell your story, educate consumers about products, services, and leaves an online trail of SEO breadcrumbs. SEO is immensely important in leading curious Google searchers right to your home page.
Educate Your Consumers
When customers do type your brand into a google search bar, you can lead them to educational blogs about all of the various products under your banner. Giving you more control over product narrative instead of just leaving it completely up to budtenders and social media comments. Speaking of budtenders, blog content gives them another avenue to show customers what you’re all about. This increases your chances of putting the product inside that customer’s pockets.
Links Directly To Menu
After people get done reading about your products, send them directly to your online store or dispensaries that carry your products. Online convenience is a standard part of 2019’s consumer experience. Online ordering is becoming a standard practice for recreational and medical cannabis dispensaries. Linking your blog content to their online menus/ordering system gives potential customers easier access to your products. If you’re a CBD company and have the ability to operate your own online store, linking directly to an online store skips the retail middle man, leaving you with more profits and satisfied customers.
