April in New York always carries a different kind of energy, but this year, The Daily Green is leaning all the way into it with a rollout that actually gives people a reason to keep showing up, the opporunity to win free weed from MFNY.
Instead of one-day promotions or generic 4/20 discounts, they’ve built out a full-month experience tied directly to how people already move through the city. The result is a MetroCard-inspired loyalty system in partnership with MFNY, backed by weekly deals that rotate across product categories leading into 4/20 weekend.
It’s simple on the surface, but the core of the activation is the custom MFNY MetroCard and the opportunity to win a year of free cannabis.
A Loyalty Program Built Around Consistency, Not One-Time Traffic for Free Weed
Customers who shop at The Daily Green once per week throughout April receive a punch on their card. Hit all four weeks before April 25, and you’re entered into a larger giveaway. Along the way, there are weekly rewards just for staying active.
What stands out isn’t just the prizes, it’s the structure.
This isn’t built around getting people in the door one time. It’s built around repeat behavior, something a lot of dispensaries still struggle to create in a real way.
The weekly rewards include:
- MFNY Battery
- MFNY Shirt
- BagelHole pre-roll
The 4/20 Express Line Is More Than Just Discounts
Alongside the MetroCard rollout, The Daily Green is running a full slate of rotating deals under what they’re calling the “4/20 Express Line.”
Each week is mapped out like a transit route, with a different category getting featured pricing.
March 29 – April 4
Bronx Power Line — 15% off extracts
April 5 – April 11
Manhattan Shuttle — 15% off vapes
April 12 – April 18
Queens Connector — 15% off edibles
April 19 – April 25
Brooklyn Local — 15% off flower
Then everything builds into 4/20 weekend with what they’re positioning as “Grand Central,” where the strongest deals will land.
It’s organized, it’s easy to follow, and it gives customers a reason to come back each week depending on what they’re actually shopping for.
The way it’s laid out, you move through April based on what you actually want to buy.
Each week focuses on a different category, so nothing feels forced or stacked on top of itself. Extracts lead it off, then vapes, then edibles, with flower closing things out heading into 4/20.
It keeps the pace steady. You’re not walking into a full menu sale trying to figure out what makes sense. You’re walking in knowing exactly what’s being highlighted that week.
At the same time, the MetroCard runs alongside everything.
One visit per week, one purchase, one punch. By April 25, if you’ve hit all four, you’re entered to win. No extra steps, no confusion around how it works.
The rewards stay consistent throughout. MFNY battery, MFNY shirt, BagelHole pre-roll. Same brand presence each time you come back through, just showing up in different ways.
Everything builds toward 4/20 weekend from there.
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