When Montana voters passed adult-use legalization in 2020, the state had to figure out what legal cannabis even meant here. While bigger states like California and Colorado were deep into their commercial stages, Montana was starting fresh with small businesses stepping up to shape how legalization would work on the ground. For the past five years, Montana’s cannabis scene has been leveling up pretty steadily and ForeverGreen is one of the names making real noise.
Built by locals, for locals, the ForeverGreen dispensary team is run by a group that’s been grinding in the music and nightlife community since day one of adult-use legalization. They’ve been learning the system, building trust, and helping craft what the current Montana cannabis era looks like.
Three dispensaries across Billings — East Lane, Danford Road, and Lockwood — ForeverGreen has quietly become one of the state’s respected names in cannabis. They’re doing it the Montana way: no gimmicks, no hype, just clean product, knowledgeable people, and consistency that speaks for itself.
ForeverGreen focused on doing right by their community. Every store they’ve opened reflects the same mission: provide clean, quality cannabis, serve the customer with honesty, and build something sustainable.
Culture Over Clout — That’s the Forever Green Way
When I caught up with co-owner Connor Lorenz on the Respect My Region Podcast, we got deep into what it really takes to earn respect in a state still figuring out its cannabis identity. His take was simple: quality, service, and community. Those three words define the brand.
And the results show. ForeverGreen built a loyal customer base that spans first-time consumers to old-school medical patients — people who value the experience as much as the product.
Respect My Region Interviews Connor Lorenz of ForeverGreen Billings Dispensary
One of ForeverGreen’s biggest moves was launching Cannapy, their in-house extract and vape brand that’s now available in more than 40 dispensaries across the state. For a Montana-born brand, that’s huge.
Cannapy: The Montana Extract Brand Changing the Game
Cannapy’s focus is quality and flavor — liquid diamonds vapes with natural terpenes, and consistency that feels premium but still local. When Lorenz talks about it, you can tell it’s not just a side hustle. It’s part of a bigger mission to show that Montana can compete on a national level when it comes to concentrates.
ForeverGreen’s connection to Cannapy gives them something most shops don’t have: real control over product quality. From seed to shelf, they’re hands-on with what ends up in the jar or cartridge. That’s rare in a state where many dispensaries are still figuring out their sourcing and supply chains.
Inside the ForeverGreen Experience
If you’ve ever been to a ForeverGreen location, you know it doesn’t feel like a cookie-cutter dispensary. It’s clean, comfortable, and friendly without trying too hard. You’re greeted by budtenders who actually know what they’re talking about — not just someone reading a strain name off a menu.
Their online ordering system makes things simple, but the in-person experience is where Forever Green really shines. If you’re picking up flower, trying a Cannapy cart, or asking about edibles, the team keeps it real and that’s the style I rock with.
They don’t push you toward the most expensive thing; they help you find what fits.
That’s a big reason their customers keep coming back.
Montana’s Market Is Evolving — and Forever Green’s Helping Lead It
The Montana cannabis market is still young, but it’s growing fast. Regulations are evolving, taxes are shifting, and not every operator is built to last. ForeverGreen’s approach feels like the blueprint: stay compliant, stay connected, and stay consistent.
What’s cool about Montana right now is that the cannabis culture here is real. It’s not about hype or celebrity partnerships — it’s about people who genuinely care about the plant and the experience. Forever Green represents that better than almost anyone in the state.
And while Billings might not get as much national attention as Missoula or Bozeman, it’s one of the most important cannabis markets in the region. Forever Green dispensary locations in Billings have become an anchor point for cannabis lovers.
This is the kind of dispensary you can use as a reference for how to do things the right way. The Billings dispensaries have a presence that goes beyond dispensary walls. They’ve supported local events, music, and Montana-based creators — connecting cannabis with culture in a way that fits the state’s personality.
With three Billings dispensary locations already locked in, expansion could easily stretch across the state, maybe even more partnerships, more Cannapy collaborations, and more innovation.
Whatever direction they move, you can expect the same foundation: honesty, community, and a deep respect for the plant.
ForeverGreen is what Montana cannabis is supposed to look like — locally owned, culturally aware, and proud of where it came from.
If you’re rolling through Billings, stop by one of their shops and experience it firsthand. You’ll feel the difference immediately — the kind of vibe that can only come from a team that actually cares about the culture.
ForeverGreen represents the next generation of Montana cannabis: real people, real product, real progress.
