The alternative beverage boom is officially entering its next chapter—and the AltBev Expo is where it’s all going down. Set for February 26–28, 2025, at the Palm Beach County Convention Center in West Palm Beach, Florida, the three-day event aims to redefine how we experience beverages, bringing together the biggest movers in the non-alcoholic, functional, and plant-based drink spaces.
This isn’t your average tradeshow. AltBev Expo is where the future of beverage innovation comes to life. From THC-infused seltzers and functional mushroom elixirs to kombucha, kratom shots, kava blends, and sports drinks, the AltBev floor is packed with brands that are pushing the envelope. Think mocktails that feel like cocktails, cold brews that double as wellness tonics, and energy drinks infused with nootropics and adaptogens—all under one roof.
The Culture of Sipping Something Different
At a time when wellness, mindfulness, and conscious consumption are reshaping how we drink, AltBev Expo positions itself as the leading platform for this shift. The event blends B2B and B2C energy, offering a space that’s just as valuable for beverage distributors and retail buyers as it is for media, influencers, and trend-savvy consumers.
The culture of alternative beverages is no longer niche—it’s mainstream. Whether you’re a gym-goer sipping on an electrolyte-packed hydration drink, a sober-curious consumer exploring non-alcoholic cocktails, or a creative looking for plant-powered boosts like kava or kratom, AltBev is delivering something for everyone.
What To Expect at AltBev Expo 2025
Attendees can expect a packed three-day agenda featuring:
An Open Tradeshow Floor: Over 150 exhibitors will showcase the latest in beverage innovation. You’ll be able to meet emerging startups, global brands, and everything in between.
Product Sampling Zones: Get hands-on (and tastebuds-on) with a massive variety of functional drinks. From immunity-boosting kombuchas to hemp-infused sparkling waters, sampling is encouraged and expected.
Curated Brand Activations: These immersive experiences go beyond the traditional booth—think mocktail lounges, cold brew bars, and mushroom tonic tastings that bring each brand’s identity to life.
AltBev Awards Ceremony: A celebration of innovation, creativity, and market disruption. Awards will recognize everything from Best New Product and Best Packaging to Brand of the Year.
Expert Panels and Talks: Hear from leaders across beverage development, wellness, retail, cannabis, and content. Learn what’s trending, what’s working, and what’s coming next.
After-Hours Networking: When the expo floor shuts down, the conversation keeps going. Mix and mingle with fellow attendees, brand reps, buyers, and creators in curated nightlife settings.
Media, Influencers, and Celebrities: Expect a strong content game. From podcast interviews and livestreams to influencer takeovers, AltBev Expo is designed to get seen and shared.
The beverage industry is undergoing a massive transformation. Younger consumers are opting for drinks that do something—enhance focus, support recovery, improve sleep, or just deliver a better buzz without the hangover. AltBev is tapping into that demand, creating a space that not only celebrates the products but the people and culture shaping the movement.
And it’s not just about trend-chasing.
The event aims to elevate conversations around sourcing, health-conscious ingredients, and inclusive branding.
For brands, AltBev Expo is a prime opportunity to make noise in a crowded market. For buyers and retailers, it’s a chance to discover what’s next in consumer demand. And for culture-driven media platforms like Respect My Region, it’s the perfect stage to cover the intersection of wellness, music, lifestyle, and emerging trends.
If you’re building in beverage, sipping on the sidelines, or just trying to keep up with what’s new in the world of drinkables—AltBev Expo is where you need to be this February.
Learn more and get your pass: https://altbevexpo.com
