In a groundbreaking move aimed at social justice within the cannabis industry, DaySavers by Custom Cones USA and 40 Tons Brand have joined forces to launch a one-of-a-kind campaign at this years MJBizCon. This initiative revolves around a letter-writing campaign, set to debut during the 2023 event, at booth # 33030. The collaboration marks a pivotal step towards supporting individuals incarcerated for non-violent cannabis offenses while striving to foster awareness and ignite change.
Cones For A Cause
Custom Cones USA, renowned for its premium pre-roll cones, introduces DaySavers, a direct-to-consumer brand deeply committed to compliance and transparency. Partnering with 40 Tons, a prominent multi-state cannabis CPG brand dedicated to offering redemption to those with prior cannabis convictions, this collaboration aspires to create a profound impact. At the heart of their joint efforts is the unveiling of ‘Cones For A Cause’ custom pre-rolls, with proceeds slated for the 40 Tons Foundation.
Writing 10,000 Letters To Cannabis Prisoners
The letter-writing campaign at MJBizCon 2023 aims to set a milestone as the largest awareness and prison correspondence event within the cannabis realm. Seeking to pen 10,000 postcards directed to individuals currently incarcerated for cannabis-related crimes, this initiative recognizes the solace and hope that receiving mail can bring to those behind bars.
Notably, the postcards will feature poignant artwork by Ryan Strauss, portraying actual prisoners ensnared by non-violent cannabis offenses. This gesture is a testament to the collaborative efforts of DaySavers and 40 Tons in reaffirming the forgotten prisoners’ value and prioritizing advocacy for their freedom within the cannabis industry.
Harrison Bard, Co-Founder of Custom Cones USA, expressed profound honor in partnering with 40 Tons for such a critical cause. He highlighted the letter-writing campaign’s significance as an unparalleled initiative within the cannabis community, emphasizing their unwavering support for 40 Tons’ vital endeavors.
Loriel Alegrete, CEO of 40 Tons, underlined the imperative need for the cannabis industry to recognize and address the plight of thousands still incarcerated for cannabis-related offenses. With a booth designed to mimic a jail cell, 40 Tons aims to draw attention to the industry’s paradox—profiting immensely while individuals languish behind bars for the very substance fueling the industry’s success.
Corvain Cooper, Co-Founder and Chief Brand Ambassador for 40 Tons, shared a deeply personal sentiment, having experienced incarceration himself due to cannabis-related charges. His release, coincidentally on a former president’s final day in office, prompted a commitment to advocating for the cause. Cooper expressed gratitude to MJBizCon and Custom Cones USA for amplifying their message.
The collaboration goes further than an activation at the show between Custom Cones USA and 40 Tons, as they’ll also launch of a charitable line of pre-roll cones, ‘Cones for a Cause.’ Proceeds from this endeavor will bolster the 40 Tons Foundation’s mission to empower BIPOC communities impacted by the justice system, particularly in the cannabis industry.
DaySavers’ commitment to compliance, transparency, and product quality aligns seamlessly with 40 Tons’ relentless pursuit of justice and equity within the cannabis space. Both entities aspire to pave the way for tangible change by leveraging their resources and industry influence.
Looking ahead, this impactful partnership intends to expand its reach, unveiling further collaborations and supporting pivotal events like the 40 Tons Level Up Career Conference in New York in the summer of 2024. The forthcoming months promise exciting developments as more details regarding these collaborations emerge.
It Takes A Village
DaySavers, a beacon of compliance and transparency, prides itself on offering meticulously tested smoking accessories. Similarly, Custom Cones USA, founded in 2017, has carved a niche in the pre-roll sector, providing expertise and solutions to various segments within the cannabis industry.
Meanwhile, 40 Tons, a Black and woman-owned brand, stands as a powerful voice for those affected by the War on Drugs, advocating for real change and equality within the flourishing cannabis industry.
The profound collaboration between DaySavers, Custom Cones USA, and 40 Tons signifies a critical stride towards social justice within the cannabis space. As the campaign gains momentum, it reaffirms the industry’s responsibility to address the disparities and injustices faced by those incarcerated for cannabis-related offenses.
Also supporting this activation at MJBizCon is cannabis packaging platform VERT, Elite Cannabis Operators Mastermind, NACAT PROS, and the vertically integrated Illinois social equity operators The 1937 Group.
For more information on this pioneering collaboration and upcoming initiatives, visit the websites of DaySavers, Custom Cones USA, and 40 Tons. Stay updated by following 40 Tons Brand on social media at @40TonsBrand, and join the movement towards a fairer and more equitable cannabis industry.
Stop by Booth #33030 at MJBizCon to see and participate in this amazing activation of social justice!
