Very few brands have been able to do what 710 Labs has done inside the legal cannabis market. They’ve built a brand recognized in multiple states and have stayed ahead of the curve in terms of product innovation. Their marketing and brand presence is impressive as their team has built hundreds of thousands of Instagram followers, many of which actually go to dispensaries and support the brand with frequent purchases.
Between Colorado and California, founder Brad Melshenker and his team have already made an impact on dabbing history. 710 is credited as a leader in the low temp dabbing evolution. They’ve been around a while and have a cult-like following. From the very start of cannabis concentrates to the live resins and solventless trends of today 710 Labs has been at the forefront.
On episode 7 Joey Brabo, co-host of the RMR Podcast, was unavailable due to being stuck in Los Angeles traffic. Mitch held down the fort solo with the music and cannabis industry news before Brad got on. Brad joins in the convo starting around 6:10 into the podcast. There are some serious gems in here. They discuss product innovation, building relationships with customers, and how to constantly adapt to the ever-changing recreational cannabis market.
Brad and Mitch talk about a variety of topics. They go over the history of building his popular brand 710 Labs, as well as building market share in California, Instagram marketing, and more.
