From legendary musicians and athletes to actors and entrepreneurs, here are 20 of the biggest celebrity-owned cannabis brands making waves in 2025.
The cannabis industry has evolved into a playground for celebrity entrepreneurs looking to leave their mark beyond music, sports, and Hollywood. These A-listers aren’t just slapping their names on labels—they’re building brands that reflect their lifestyles, personal cannabis journeys, and deep appreciation for the plant.
Top 20 Celebrity-Owned Cannabis Brands
Cookies
Co-founded by Bay Area rapper Berner in 2012, Cookies has become one of the most recognizable cannabis brands in the world. Known for its signature strains like Gelato and Girl Scout Cookies, the brand has expanded across legal markets from California to New York. With high-quality genetics and a strong brand identity, Cookies is a powerhouse in the industry.
22Red
Founded by Shavo Odadjian of System of a Down in 2018, 22Red is built on a passion for music, fashion, and cannabis. The brand offers high-quality flower, pre-rolls, and vapes, and it has carved out a significant presence in Arizona, Nevada, and California. The name represents Odadjian’s affinity for numerology and spirituality.
Garcia Hand Picked
A tribute to Jerry Garcia, this brand was created with input from the Grateful Dead icon’s family. Garcia Hand Picked brings a sense of nostalgia, pairing top-shelf cannabis with custom-curated playlists for the ultimate experience. The brand is available in select states, including Massachusetts, Michigan, and Oregon.
Willie’s Reserve
Outlaw country legend Willie Nelson has been a cannabis advocate for decades, so it’s only natural he’d have his own brand. Willie’s Reserve launched in 2015 and offers premium flower, pre-rolls, and edibles across Colorado, Washington, and Nevada.
Tyson 2.0
Mike Tyson went from knocking out opponents to knocking out stress with Tyson 2.0. This brand delivers potent flower, concentrates, and even ear-shaped edibles—a hilarious nod to his infamous fight with Evander Holyfield. Available in multiple states, Tyson 2.0 is all about high-impact cannabis.
Caviar Gold
A pioneer in infused flower, Caviar Gold has worked with Ice Cube and Jay and Silent Bob to create specialty cannabis products. Known for its incredibly potent “Caviar” flower, this brand is a go-to for seasoned consumers looking for an extra kick.
93 Boyz
Chicago rapper Vic Mensa launched 93 Boyz as Illinois’ first Black-owned cannabis brand. Combining activism with top-tier flower, the brand reinvests in local communities while offering premium strains like GMO and Jet Fuel Gelato.
Evidence
In partnership with Damian Marley, Evidence operates out of a former prison in Coalinga, California. Their mission? To fight the war on drugs while providing high-quality cannabis. Proceeds from sales help support The Last Prisoner Project, an organization fighting for cannabis criminal justice reform.
Khalifa Kush
Wiz Khalifa is practically synonymous with cannabis, so it makes sense he’d have his own strain. Khalifa Kush, or KK, is a proprietary hybrid known for its smooth flavor and powerful effects. The brand has expanded to include pre-rolls, vapes, and concentrates.
Mirayo by Santana
Guitar legend Carlos Santana brings a spiritual approach to cannabis with Mirayo, a brand focused on mindfulness and healing through cannabis use.
Leafs by Snoop
Few people embody cannabis culture like Snoop Dogg. His brand, Leafs by Snoop, has been in the game since 2015, offering premium flower, edibles, and concentrates.
Houseplant
Seth Rogen and Evan Goldberg launched Houseplant in 2021, blending their love for cannabis with a passion for stylish home decor. The brand is known for high-quality flower and a curated selection of sleek smoking accessories.
itsPurpl
Actor Jaleel White, aka Steve Urkel, launched itsPurpl in 2021, featuring rare Purple Urkle genetics. The brand taps into ‘90s nostalgia while delivering premium-quality cannabis.
Highsman
Former NFL star Ricky Williams created Highsman, a sports-centric cannabis brand that promotes wellness and peak performance.
Dr. Greenthumb’s
Founded by B-Real of Cypress Hill, Dr. Greenthumb’s operates dispensaries across California, serving up some of the best cannabis the state has to offer.
Etheridge Botanicals
Musician Melissa Etheridge launched Etheridge Botanicals, focusing on cannabis as a tool for wellness and pain relief.
GKUA Ultra Premium
Rapper Lil Wayne introduced GKUA Ultra Premium, a brand known for ultra-potent cannabis designed for seasoned smokers.
Belushi’s Farm
Actor Jim Belushi turned his Oregon farm into a full-fledged cannabis brand, featuring The Blues Brothers-themed strains.
Cann
Low-dose cannabis beverages are trending, and Cann, backed by celebrities like Gwyneth Paltrow and Rebel Wilson, is leading the charge.
Forbidden Flowers
Actress Bella Thorne’s Forbidden Flowers offers a sexy, high-energy take on cannabis, blending premium flower with an edgy aesthetic.
Final Thoughts on Celebrity-Owned Cannabis Brands
These celebrity-owned cannabis brands aren’t just about star power—they’re built on passion, quality, and innovation. Whether you’re looking for potent flower, stylish accessories, or star-powered cannabis, these 20 brands are helping shape the future of legal weed.
Who’s your favorite celebrity cannabis mogul? Let us know in the comments!
